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Dr. Bo Liang joined the Department of Business at Nevada State College as an Assistant Professor of Marketing in August of 2020. She received a Ph.D. in Marketing from the University of Utah, and a M.B.A. degree with a minor in Marketing from Clemson University. Before coming to Nevada State College, Dr. Liang worked as an Assistant Professor of Marketing at Saint Vincent College for six years.
Dr. Liang’s primary research interests are in the areas of consumer information search, learning, and decision making in online environments. Specifically, she employs web analytics, content analysis, social network analysis, data visualization, and statistical modeling tools to analyze online consumer-generated data sets to better understand consumer learning and decision-making and their sociological underpinnings, generating insights to inform theory as well as practice in the area of marketing. Her work has been published in the Journal of Consumer Behavior, Journal of Medical Internet Research, Journal of Health Communication, International Journal of Nonprofit and Voluntary Sector, and Journal of Web-based Communities. She is a frequent presenter at the Marketing and Public Policy Conference (MPPC). Additionally, Dr. Liang is a reviewer for a variety of journals, edited books and conferences.
Dr. Liang teaches courses in marketing principles, consumer behaviors, and marketing research. Her unique combination of industry experience, academic training, and hands-on teaching enables her to provide students with powerful learning experiences in digital marketing, marketing analytics, and social media marketing.
